CONTEXT

GREEN INNOVATIONS PLAY AN IMPORTANT ROLE IN
ACHIEVING THE OBJECTIVES OF THE EUROPEAN GREEN DEAL

THE CHALLENGE

Conventional technologies may turn out ineffective in achieving the ambitious goal of Europe’s climate neutrality by 2050. We need green innovations to change the way we produce and consume today so as to reduce environmental impacts and use resources more efficiently.

New environmental technologies are under a greater mandate than many other innovations to satisfy current or even anticipate future needs and obligations of industries in meeting the regulatory requirements or looking for new business opportunities. They are also essential in achieving the targets set up in environmental, climate and innovation policies as well as pave the way to even more ambitious, performance based standards. Therefore, the interest and investment in new environmental technologies is growing rapidly, but implementing these technologies is not a simple matter.

Potential users are skeptical about their purchase. Many of them prefer to adopt a new technology after its success has been proven. They also want to know if the use of the new solution will really result in a substantial improvement of their environmental performance. That significantly hinders the market entry of green innovations.

THE NEED

To eliminate this barrier, we need to promote and build strong market acceptance and recognition of tools that deliver sufficient and trustful proofs about the performance of green innovations and make the benefits of their application obvious to users.

ETV IS A TOOL THAT HELPS PROVIDERS MARKET THEIR INNOVATIONS AND GUARANTEES BUYERS GREEN PERFORMANCE OF TECHNOLOGIES

ETV AS A VOLUNTARY SCHEME FOR MARKET ENTRANCE OF GREEN INNOVATIONS

Environmental Technology Verification (ETV) is a voluntary scheme that provides all: from technology provides, regulatory bodies, authorities, investors, financiers with a streamlined approach to confirm the performance of innovative environmental technologies in an impartial and credible way so that they can clearly see the benefits.

ETV is implemented by the European Commission under a European Programme. The scheme is open to treatment and monitoring technologies, new processes, products and services.

ISO 14034  standardized procedures of ETV make it applicable in Europe and worldwide.

Third party verification guarantees the external and independent nature of the EU ETV Statements.

ETV HELPS PROVIDERS MARKET THEIR INNOVATIONS AND GUARANTEES BUYERS GREEN PERFORMANCE OF TECHNOLOGIES

For technology providers, the EU ETV Statements are a credible proof of the above-average performance and the resulting environmental gains delivered by a novel solution that allow their innovation offerings successfully compete on the market.

For technology buyers, EU ETV Statements offer as a solid basis for informative purchase decisions to address their environmental issues. They provide information necessary to understand the technology, confirm evidence on its performance and clearly communicate the green benefits of application.

PROVING PERFORMANCE OF GREEN INNOVATIONS IS PIVOTAL TO THEIR SUCCESSFUL MARKET ENTRANCE

ETV is a great tool to help companies in marketing their innovations and increase their market acceptance, however technology providers do not use ETV as they neither know about the scheme nor is it requested by the buyers

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ETV supports transparent, evidence-based purchase decisions and value-based procurement, however buyers do not use ETV when buying new technologies as they are not aware of the scheme and there is a lack of guidance or best practices on how ETV  could work in public procurement

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Environmental, climate and innovation policies often highlight the role of sustainable innovations in reaching their objectives but rarely refer to ETV as a tool supporting market uptake of new environmental technologies

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LIFEproETV ADDRESSES THESE CHALLENGES BY CAPACITY BUILDING, STAKEHOLDERS ENGAGEMENT AND ETV PROMOTION

Contact

Izabela Ratman – Kłosińska
LIFEproETV Coordinator
Institute for Ecology of
Industrial Areas, Katowice, Poland
i.ratman-klosinska@ietu.pl

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Take aways from the #ETV webinar published!
Our event organised in cooperation with ETV Secretariat gathered over 100 participants which proves interest in ETV. It was also a great opportunity to raise awareness

Disclaimer

This project has received funding from the European Union’s LIFE Programme and is co-financed by the National Fund for Environmental Protection and Water Managment, Poland and the Ministry of Agriculture, Hungary