GREEN INNOVATIONS AND GREEN INVESTMENTS PLAY AN IMPORTANT ROLE IN
ACHIEVING THE OBJECTIVES OF THE EUROPEAN GREEN DEAL
THE CHALLENGE FOR INNOVATIVE GREEN TECHNOLOGIES
Conventional technologies may turn out ineffective in achieving the ambitious goal of Europe’s climate neutrality by 2050. We need green investments in new technologies to change the way we produce and consume today so as to reduce environmental impacts and use resources more efficiently.
New environmental technologies are under a greater mandate than many other innovations to satisfy current or even anticipate future needs and obligations of industries in meeting the regulatory requirements or looking for new business opportunities. Eco innovations are also essential in achieving the targets set up in environmental, climate and innovation policies as well as pave the way to even more ambitious, performance based standards. Therefore, the interest and investment in new environmental technologies is growing rapidly, but implementing these technologies is not a simple matter.
Potential users are sceptical about their purchase. Many of them prefer to adopt new green technologies after its success has been proven. They also want to know if the use of the new solution will really result in a substantial improvement of their environmental performance. That significantly hinders the market entry of green innovations
THE NEEDS TO MARKET ENTRANCE
To eliminate this barrier, we need to promote and build strong market acceptance and recognition of tools that deliver sufficient and trustful proofs about the performance of green technologies and make the benefits of their application obvious to users.
ETV IS A TOOL THAT HELPS PROVIDERS MARKET THEIR INNOVATIONS AND GUARANTEES BUYERS GREEN PERFORMANCE OF TECHNOLOGIES
ETV AS A VOLUNTARY SCHEME FOR MARKET ENTRANCE OF GREEN INNOVATIONS
Environmental Technology Verification is a voluntary scheme that provides all: from technology providers, regulatory bodies, authorities, investors, financiers with a streamlined approach to confirm the performance of innovative environmental technologies in an impartial and credible way so that they can clearly see the benefits.
ISO 14034 standardized procedures of ETV make it applicable in Europe and worldwide.
Third-party verification guarantees the external and independent nature of the ETV Statements.
ETV HELPS PROVIDERS MARKET THEIR INNOVATIONS AND GUARANTEES BUYERS GREEN PERFORMANCE OF TECHNOLOGIES
For technology providers, the ETV Statements are credible proof of the above-average performance and the resulting environmental gains delivered by a novel solution that allow their innovation offerings successfully compete on the market. Thanks to this they gain a competitive advantage
For technology buyers, ETV Statements and ISO ETV standard offer a solid basis for informative purchase decisions to address their environmental issues. They provide information necessary to understand the technology, confirm evidence on its performance and clearly communicate the green benefits of the application.
PROVING PERFORMANCE OF GREEN TECHNOLOGIES IS PIVOTAL TO THEIR SUCCESSFUL MARKET ENTRANCE ENTRANCE
LIFEproETV ADDRESSES THESE CHALLENGES BY CAPACITY BUILDING, STAKEHOLDERS ENGAGEMENT AND ETV PROMOTION
Contact
LIFEproETV Coordinator
Institute for Ecology of
Industrial Areas, Katowice, Poland
i.ratman-klosinska@ietu.pl
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Disclaimer
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This project has received funding from the European Union’s LIFE Programme and is co-financed by the National Fund for Environmental Protection and Water Management, Poland and the Ministry of Agriculture, Hungary |  |